Saturday, March 18, 2006

Advertising.....

I was impressed with some of the print ads that are putup around Bangalore, thus this post, and also there has been no post that actually justifies the title of my blog... When it comes to the print media, u have only one shot to convey the message unlike a streaming video, and thats the biggest challenge.

This one was for the Ecomomics Time, an eagle scooping down to get its prey and the pray not a small river fish but a Shark, and the sub-title going If you think you can... wow so true...
and one more version is of a puppy amongst lion cubs sharing the platter... This how the advertising should be, having inspiring stuff.

The other one was on the "Skywalk"(wow what a name for an elevated pedestrian crossing) in richmond road, with Priyanka chopra's winking snap on the side and the captions saying Free incoming calls for 3 years, Hope by then we will not have these confusing one-ways.
(This was with reference to the St.Marks road being made a One-way in the opposite direction)

This would be the best example of an ideal ad, its content is related to the local issues along with that of the product being advertised, its more practical and close to reality...

Well how much of such inspiration and local content would actually turn into business is a different question, but ads have to be there to inform the existance of products.
As the ad about the ad itself says "Advertising, its your right to choose"

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